Surveys using Google Spreadsheets as a database

Frequently we need to survey our visitors. We don’t bother developing our own surveying tool because there are already lots of them. Mostly payed but cheaper than developing your own.

Google Forms?

On the other hand, there is Google Forms. Although Google Forms are completely free, they cannot integrate into your website, you must have a link to the surveying page. Unfortunately that surveying page is not even customizable. All you can do is select from the several templates that are offered.

Payed services win the battle against Google Forms. However, there is one thing in Google Forms that we can use to easier develop our surveying tool! The data storage. Google Forms are saving the answers to the surveys in Google Spreadsheets.

Saving to Google Spreadsheets

The idea of writing a survey tool that will save the answers to Google Spreadsheets came to me when I’ve read Martin Hawksey’s article Google Sheets as a Database. After reading that article I thought, brilliant, now I can use the back-end of Google Forms and implement my own front-end.

So lets start with implementing the back-end as described in Martin Hawkin’s article.

First, you have to create a new Google Spreadsheet to which the answers will be saved. In your new sheet, click on Tools > Script editor....

When you have your new Google Script Code project opened, paste this code to the file.

After pasting the code, click on Run > setup.

Click on Publish > Deploy as web app.

Copy the Current web app URL and save it somewhere, you’ll need it later.

Posting to Google Sheets

Now that you have configured your Google Script project, you can try to post some data to your Google Sheet.

First, you’ll have to insert column names on your destination sheet matching the parameter names of the data you are going to send to it (exactly matching case).

Now you can try and post some answers to your web app URL.

  url: '',
  type: 'post',
  data: {
    'How old are you?': '12',
    'What is your name?': 'John',
    'What movies do you like?': 'Action'

Creating a survey popup

Now that you can post answers, it is easy to create a UI for your survey.

On this page I am using a survey popup that I called meeky. It is posting data to this Google Sheet.

Spotted a mistake in this article? Why not suggest an edit!